PetalPatch

Eco-friendly gardening brand that inspires a healthier, greener lifestyle.


Branding Concept

I used a collection of fun and happy fonts, and bright and vibrant colors to create a positive and happy message.

The goal of this was to create a cute and colorful gardening vibe.


Logo Iterations

I found all 3 of my logo designs were ones I was proud of and represented the brand. The first one is more of a “wordmark” with a flower next to it. However, the ones with the sun and hand drawn flowers felt more “homey” and comforting.


Mockup Images

  • Since I really liked all of my logo iterations, I wanted to incorporate them into different mockups. For example, one could represent a large bag and a medium bag.


  • The PetalPatch paper bag gives an eco friendly and sustainable feeling. This image represents the main iteration of my logo that I would use and represents the brand the best.


  • I liked the sun illustration best on the watering can, because it gives a message encouraging people to not only water their plants, but give them sunshine to help them grow.